Reading Henry Jenkins’ “Searching for the Origami Unicorn” reminded me how long it’s been since I watched the Matrix, and reminded me why I tried to avoid the sequels. I understand that Jenkins is interested in looking at the transmedia franchise as a whole, composed of various incarnations in different media. I thought Jenkins’ approach to The Matrix trilogy was an interesting take, but I had some problems with this method of resolving issues with complicated story telling. Illustrating the approach made by the various collaborations involved in The Matrix, Jenkins notes that “the filmmakers plant clues that won’t make sense until we play the computer game. They draw on the back story revealed through a series of animated shorts, which need to be downloaded off the web or watched off a separate DVD. Fans raced, dazed and confused, from the theaters to plug into Internet discussion lists, where every detail would be dissected and every possible interpretation debated” (94). I have no issue with a film franchise inspiring an active and engaging fan culture. I think that opening those possibilities for audience participation are more or less a good thing.
Jenkins addresses the bias of both critics and the audience towards traditional storytelling, noting that “stories are basic to all human cultures, the primary means by which we structure, share, and make sense of our common experiences …we are seeing the emergence of new story structures, which create complexity by expanding the range of narrative possibility rather than pursuing a single path with a beginning, middle, and end” (118-9). I like the potential opening up of narrative possibility through a transmedia approach. My problem is with the ultra-consumerist approach to delivering a story and handling this fundamental human desire to "get" what that story means. Jenkins writes that “reading across the media sustains a depth of experience that motivates more consumption” (96) like it was a good thing. The making of sequels is enough of a problematic attempt at cashing in on the success of a film/franchise (*cough* Star Wars prequels *cough*). I think the opportunities for branching out into other media are interesting, but creating a series of products to capitalize on a devoted fan culture/niche market, or explain the off-beat/complicated/non-traditional film to the general public sounds exploitative. In order to “get” a popular film like The Matrix, one would have to buy their movie tickets, the trilogy DVD’s, the animated shorts on DVD, the officially licensed comic books, the novelizations, the VHS Christmas Special, etc. This goes beyond an expectation of a little extra work from the audience. It takes a complicated narrative, and turns it into a a mere part of a narrative that's more traditional, and turns commerce into the solution of narrative complexity.
“You didn’t get The Matrix?” this approach asks.
It responds that “you’re just not spending enough money.”